What do we mean when we say our plastic handles are "unbreakable"?

When most people think plastic they think "cheap," but for us plastic is an ultra light weight material that makes for great jump rope handles. But it's important that our handles are ultra durable to stand up to the rigors of the weight room, gym bags, etc.

We've developed what we call and "unbreakable" plastic that we use in handles and beads. But what does that actually mean? See the video below as we put our handles to the test, trying to destroy them by dropping them off a bridge, slamming them to the ground and even running over them with a forklift.